Advertising in metro St. Petersburg

Advertising in newspaper Metro

Advertising in newspaper Metro, in the most greatest and popular St. Petersburg daily magazine, the audience of which is more than 762 000 people. Most of them are people with money who have own business, workers, civil servants and students mostly aged 18 to 55 years.

The newspaper is distributed free at subway stations, in the morning rush hour when office workers go to work - from 7.30 to 10.30 (80% of the total circulation), as well as large supermarkets, shopping malls and business centers, concert halls and traffic jams (20% of the print run). Print run is 330 000 copies.

Attention! Prices are valid for 2017 and include VAT (18%)

  • Standard advertising
  • Creative advertising
  • Advertising on the front page
  • Additional features printing
  • Advertising in catalogue "House"
  • Advertising in catalogue "Vacancies"
  • Advertising in catalogue "Tourism"

The cost of placing a standard advertising

Advertising format Sizes, mm Price, rub.
1/60 12,34 sm2 41×30,1 10 738
2/60 25,91 sm2 41×63,2 85,5×30,1 21 476
3/60 39,48 sm2 41×96,3 130×30,1 32 214
4/60 54,04 sm2 85,5×63,2 42 952
6/60 82,34 sm2 85,5×96,3 130×63,2 64 428
8/60 110,64 sm2 85,5×129,4 174,5×63,2 85 904
9/60 125,19 sm2 130×96,3 96 642
10/60 138,94 sm2 85,5×162,5 107 380
12/60 166,22 sm2 263×63,2 130×129,4 174,5×96,3 128 856
15/60 211,25 sm2 130×162,5 161 070
16/60 254,28 sm2 174,5×129,4 171 808
18/60 254,28 sm2 130×195,6 263×96,3 193 284
20/60 283,56 sm2 174,5×162,5 85,5×328 214 760
24/60 341,32 sm2 174,5×195,6 263×129,4 257 712
30/60 426,40 sm2 130×328 218,5×195,6 263×162,5 322 140
60/60 862,64 sm2 263×328 644 280
Lines * 85,5×19 5 905,9
  • * Discounts for the number of publications on line advertising are not available

Discounts for advertising volume

Format Module size
till 8/60 above 8/60 till 20/60 above 20/60 till 30/60 above 30/60 till 60/60
1 publication 0 7 12 20
2 publications 5 12 17 25
3 publications 10 17 22 30
4 publications 15 22 27 35
5 publications 20 27 32 40

Extra charges for advertising

  • News bands (min. size - 6/60) - 20%
  • Last band - 50%
  • Non-standard format (by agreement.) - 20%
  • Extra charge for a special place - 20%

Advertising mesh of the newspaper Metro St Petersburg

The cost of advertising creative

Format, mm. Cost, rub.

Triangle newsS=227,50 sm2

263×173
252 933

Turn 2 and 3 lanesS=1 958,00 sm2

550×356
948 425

TriangleS=265,48 sm2

218,5×243
245 617

The double triangleS=561,33 sm2

462×243
566 577

Creative BoxS=не more 300 sm2

321 609

IslandS=240 sm2

174,5×137,5
258 184

Island giant

diameter - 320
627 642

BookmarksS=608,76 sm2

85,5×356+85,5×356
531 354
Format, mm. Cost, rub.

Tape centerfoldS=561,00 sm2

550×102
569 055

L-formatS=744,20 sm2

550×67 + 130×289
600 738

U-formatS=863,36 sm2

2 (275,5×67 + 85,5×289)
633 837

FireplaceS=599,04 sm2

288×208
590 885

Ai-stopper**S=27,15 sm2

85,5×31,75
56 994
  • All ad formats except format "Bookmarks" and "Ai-stopper" are exclusive, ie, it is the only advertising on the strip.
  • ** These ad formats are not exclusive.

The cost of advertising on the front page

Format, mm. Cost, rub.

Small left the skyboxS=30,60 sm2

60×51
77 880

The big left-skybox announcement*S=51,00 sm2

100×51
223 212

Right skyboxS=63,00 sm2

60×105
112 395

Bottom bannerS=131,50 sm2

263×50
145 317

Cover (4 pages)S=3 916,00 sm2

2(550×356)
1 751 297
  • Skybox-announcement (right or left large) - a skybox, which: has a link to the ad unit on the inside of the band (not less than 6/60 the size of the band), or sold with the resampling in the same issue of the newspaper Metro
  • Right skybox (as well as rights skybox-announcement) can not be placed in Friday's issue of the newspaper Metro.
  • Formats:

The cost of additional printing options

Format Circulation, copies in a day Cost, rub. Conditions

Fixing of advertising material on the front page stapler with skybox

Max. size - 60×188 mm
Max. density - 115 g/m2
Size skybox - 60×51 mm
5 000 copies
10 000 copies
58 528
85 255
Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom

Fixing advertising material stapler on the last page

Мax size - 130×110 mm
Мax density - 115 g/m2
5 000 copies
10 000 copies
34 633
69 207
Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom

Investing in a single edition newspaper

А4, А3 (Max. size - 290×380 mm)
от 5 000
до 10 000 copies
6,71 /copies Distribution is only possible on the street: traffic jams or 100 meters from the subway station

Distribution of sampling, booklets

от 5 000
до 20 000 copies
5,5 /copies

Cost klassifayda "House"

Format Size (mm.) The cost of one publication
Package "Wednesday", 1 week 1 publ. Package "Wednesday", 4 weeks 4 publ. Package "Wednesday+Friday", 4 weeks 8 publ.
b/w colour b/w colour b/w colour
2×60

S=25,91 sm2

41×63,2
85,5×30,1
5 015,00 6 785,00 4 012,00 5 428,00 3 410,20 4 613,80
3×60

S=39,48 sm2

41×96,3
130×30,1
7 522,50 10 177,50 6 018,00 8 142,00 5 115,30 6 920,70
4×60

S=54,04 sm2

85,5×63,2 10 030,00 13 570,00 8 024,00 10 856,00 6 820,40 9 227,60
6×60

S=82,34 sm2

85,5×96,3
130×63,2
15 045,00 20 355,00 12 036,00 16 284,00 10 230,60 13 841,40
8×60

S=110,64 sm2

85,5×129,4
174,5×63,2
20 060,00 27 140,00 16 048,00 21 712,00 13 640,80 18 455,20
9×60

S=125,19 sm2

130×96,3 22 567,50 30 532,50 18 054,00 24 426,00 15 345,90 20 762,10
10×60

S=138,94 sm2

85,5×162,5 25 075,00 33 925,00 20 060,00 27 140,00 17 051,00 23 069,00
12×60

S=166,22 sm2

263×63,2
130×129,4
30 090,00 40 710,00 24 072,00 32 568,00 20 461,20 27 682,80
15×60

S=211,25 sm2

130×162,5 37 612,50 50 887,50 30 090,00 40 710,00 25 576,50 34 603,50
16×60

S=225,8 sm2

174,5×129,4 40 120,00 54 280,00 32 096,00 43 424,00 27 281,60 36 910,40
18×60

S=254,28 sm2

130×195,6
263×96,3
45 135,00 61 065,00 36 108,00 48 852,00 30 691,80 41 524,20
20×60

S=283,56 sm2

174,5×162,5
85,5×328
50 150,00 67 850,00 40 120,00 54 280,00 34 102,00 46 138,00
24×60

S=341,32 sm2

174,5×195,6
263×129,4
60 180,00 81 420,00 48 144,00 65 136,00 40 922,40 55 365,60
  • The price list contains the value of one (1) publication. The package price is calculated by multiplying the number of the layout outputs on the value of one publication (depending on the model).
  • Production layout - free. During the period allowed free publications changes in the layout.
  • Replace text once a week - free of charge. New ad goes next Wednesday after agreeing to be held for 4 working days prior to publication. Full redesign extra charge.

Discounts for volume of advertising

  • up to 10% at the conclusion of a long-term / annual contract with 100% advance payment under the contract

Extra charges for advertising

  • 15% - for spetsmesto (upper band)
  • 10% - at a fixed location (choice of location on the runway of the catalog "HOUSE"

Advertising mesh newspaper Metro St. Petersburg

Cost klassifayda «Career»

Format Size (mm.) The cost of one publication
Package «Tuesday»,
cost rub.
Package «Tuesday+Friday»,
ost rub.
1 week, 1 publ. 2 weeks, 2 publ. 4 weeks, 4 publ. 1 week, 2 publ. 2 weeks, 4 publ. 4 weeks, 8 publ.
2×60

S=25,91 sm2

41×63,2
85,5×30,1
4 543,00 7 788,00 12 980,00 7 268,80 12 460,80 20 768,00
3×60

S=39,48 sm2

41×96,3
130×30,1
6 814,50 11 682,00 19 470,00 10 903,20 18 691,20 31 152,00
4×60

S=54,04 sm2

85,5×63,2 9 086,00 15 576,00 25 960,00 14 537,60 24 921,60 41 536,00
6×60

S=82,34 sm2

85,5×96,3
130×63,2
13 629,00 23 364,00 38 940,00 21 806,40 37 382,40 62 304,00
8×60

S=110,64 sm2

85,5×129,4
174,5×63,2
18 172,00 31 152,00 51 920,00 29 075,20 49 843,20 83 072,00
9×60

S=125,19 sm2

130×96,3 20 443,50 35 046,00 58 410,00 32 709,60 56 073,60 93 456,00
10×60

S=138,94 sm2

85,5×162,5 22 715,00 38 940,00 64 900,00 36 344,00 62 304,00 103 840,00
12×60

S=166,22 sm2

263×63,2
130×129,4
27 258,00 46 728,00 77 728,00 43 612,80 74 764,80 124 608,00
15×60

S=211,25 sm2

130×162,5 34 072,50 58 410,00 97 350,00 54 516,00 93 456,00 155 760,00
16×60

S=225,8 sm2

174,5×129,4 36 344,00 62 304,00 103 840,00 58 150,40 99 686,40 166 144,00
18×60

S=254,28 sm2

130×195,6
263×96,3
40 877,00 70 092,00 116 820,00 65 419,20 112 147,20 186 912,00
20×60

S=283,56 sm2

174,5×162,5
85,5×328
45 430,00 77 880,00 129 800,00 72 688,00 124 608,00 207 680,00
24×60

S=341,32 sm2

174,5×195,6
263×129,4
54 516,00 93 456,00 155 760,00 87 225,60 149 529,60 246 216,00
Spetsformat

S=12,83 sm2

85,5×15 2 271,50 3 634,40 7 268,80      
  • Replace text once a week - free of charge (4 working days prior to publication). When making layout changes allowed 3 free. An ad with a new text is placed in the immediate technologically possible release after approval.
  • The package "Tuesday + Friday" layout is published on Tuesdays and Fridays without the possibility of making changes to the publication on Friday.
  • * It is made from a template. In line vakansiya.Vyhodit put one in the category "Office", the rows are arranged on either side of journalistic material.

Extra charges for advertising

  • 30% - color publication
  • 30% - a special place (accommodation in one of the 4 corners)

Advertising mesh newspaper Metro St. Petersburg

Cost of the package «Travel + Turkatalog"

Format Size (mm.) The cost of one publication
«Tuesday» 4 weeks, 4 publ. «Thursday» 4 weeks, 4 publ. «Tuesday+ Thursday.» 4 weeks, 8 publ. «Tuesday+ Thursday» 2 weeks, 4 publ.
2×60

S=25,91 sm2

41×63,2
85,5×30,1
16 520,00 14 632,00 28 036,80 15 576,00
3×60

S=39,48 sm2

41×96,3
130×30,1
24 780,00 21 948,00 42 055,20 23 364,00
4×60

S=54,04 sm2

85,5×63,2 33 040,00 29 264,00 56 073,60 31 152,00
6×60

S=82,34 sm2

85,5×96,3
130×63,2
49 560,00 43 896,00 84 110,40 46 728,00
8×60

S=110,64 sm2

85,5×129,4
174,5×63,2
66 080,00 58 528,00 112 147,20 62 304,00
9×60

S=125,19 sm2

130×96,3 74 340,00 65 844,00 126 165,60 70 092,00
10×60

S=138,94 sm2

85,5×162,5 82 600,00 73 160,00 140 184,00 77 880,00
12×60

S=166,22 sm2

263×63,2
130×129,4
99 120,00 87 792,00 168 220,80 93 456,00
15×60

S=211,25 sm2

130×162,5 123 900,00 109 740,00 210 276,00 116 820,00
16×60

S=225,8 sm2

174,5×129,4 132 160,00 117 056,00 224 294,40 124 608,00
18×60

S=254,28 sm2

130×195,6
263×96,3
148 680,00 131 688,00 252 331,20 140 184,00
20×60

S=283,56 sm2

174,5×162,5
85,5×328
165 200,00 146 320,00 280 368,00 155 760,00
24×60

S=341,32 sm2

174,5×195,6
263×129,4
198 240,00 175 584,00 336 441,60 186 912,00
Spetsformat

S=12,83 sm2

85,5×15 8 732,00 8 732,00 15 717,6 8 732,00
  • Subject to operational amendments (change of dates of races, trends, etc.)
  • Full redesign extra charge.

Discounts for volume of advertising

  • up to 10% of the volume and the number of publications at the conclusion of a long-term / annual contract with 100% advance payment under the contract

Extra charges for advertising

  • 25% - reduction in the frequency output of publications within a single package
  • 20% - for spetsmesto catalog

Advertising mesh newspaper Metro St. Petersburg

If you want to get information about the advertising placement in newspaper Metro, please fill the request form