Advertising in metro St. Petersburg

Sound advertising in subway

Sound advertising in subway is the most effective kind of advertising with wide audience coverage. Sound advertising in subway allows to solve advertising problems with low advertising budget.

According to psychologists sound advertising is one of the most effective kinds of impact on consumers. Transmitted information in peak time are heard by about 15-20 thousand of people. Wherein in subway, unlike radio, advertising does not interrupt the transmission (the last sometimes annoys listeners).

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Advertising comes at that moment, when passengers are doing nothing; many of them have their head in clouds. Exactly this time they are the most susceptible to sound impact. Statistics showed that 66% of passengers, standing on the escalator, are susceptible to advertising broadcasting. Probably, if customers need something, they will remember name of the company, which they heard in subway.

The most effective sound advertising in subway to inform about actions: trading (sale, fair), cultural and educational (concerts, spectacles, training course and etc.) and sports, also for attraction of attention to certain kinds of goods, and also for special actions and services.

Cost of sound clip broadcasting

Attention! Prices are valid for 2017 and include VAT (18%)

The cost of sound clip broadcasting for 1 broadcasting at the same time at all subway stations escalators
Clip time-study, sec. Peak time, rub. Not peak time, rub.
5 520 330
10 1 040 660
15 1 560 990
20 2 080 1 320
25 2 600 1 650
30 3 120 1 980
  • Minimal order is 15 broadcasting.
  • 5 and 10 seconds clip – 25 broadcasting.

Time of broadcasting

Work days Weekend and holidays
Peak time Not peak time Peak time Not peak time
7:00, 7:30, 8:00, 8:30, 9:00, 9:30, 16:00, 16:30, 17:00, 17:30, 18:00, 18:30, 19:00 10:00, 10:30, 11:00, 11:30, 12:00, 12:30, 13:00, 13:30, 14:00, 14:30, 15:00, 15:30, 19:30, 20:00, 20:30, 21:00, 21:30, 22:00, 22:30, 23:00 12:00, 12:30, 13:00, 13:30, 14:00, 14:30, 15:00, 15:30, 16:00, 16:30 7:00, 7:30, 8:00, 8:30, 9:00, 9:30, 10:00, 10:30, 11:00, 11:30, 17:00, 17:30, 18:00, 18:30, 19:00, 19:30, 20:00, 20:30, 21:00, 21:30, 22:00, 22:30, 23:00

Cost of sound clip production

Sound announcement broadcasts only at all technically serviceable subway stations simultaneously.

Information clip – 2100,00 rub.One announcer. Additional announcer in clip – 1000,00 rub.

Samples of sound (voice) announcements:

1 2 3 4

There are no broad casting of sound advertising on following stations:

Clip positioning

If you want to get information about sound advertising, please fill the request form.